FireSmart BC delivers public education and resources to help communities better understand wildfire risk and take practical steps toward greater resilience.

My work encompassed a broad range of communication materials designed for different audiences, environments, and formats. Projects included public awareness campaigns, research and data visualization, educational publications, digital signage, and instructional resources.

Across these projects, I focused on translating complex or information-heavy content into clear, accessible, and visually engaging communications while working within the established FireSmart BC brand.

I developed communication materials across print, digital, and environmental applications, adapting each project to its specific audience, content, and delivery format.

Depending on the project, my responsibilities included developing layouts and visual concepts, creating information graphics and data visualizations, selecting and adapting imagery, organizing complex content, and preparing production-ready assets across multiple formats and dimensions.

Throughout the work, I maintained consistency with FireSmart BC’s established visual identity while making design decisions around hierarchy, composition, readability, and information flow.

Challenge

The projects covered a wide range of audiences, content types, and communication environments—from quick-read public signage to detailed educational and research materials. The challenge was to determine the clearest way to communicate each message while maintaining consistency within the established FireSmart BC visual identity across very different formats and applications.

Outcome

The resulting work created a diverse but cohesive collection of public-facing materials that supported FireSmart BC’s education and awareness initiatives across multiple channels, while maintaining a recognizable visual identity and adapting to the specific needs of each audience and format.

Key Takeaways