The goal was to design a clean, modern, light-themed website UI. The team wanted at least six fully custom pages, with specific fonts and the existing logo integrated into the design. I led the design side of this project, handling client communication and delivering designs based on their feedback.

To stay aligned with BBK’s goals and messaging, we reflected on what had been missing in past design efforts, especially through their social media presence. Every Friday, we met virtually to exchange ideas and expand our direction through open brainstorming sessions. One of the key goals we identified was improving brand consistency and visual hierarchy across all platforms.

We also made a strategic shift toward simpler, more direct visuals to better connect with the target audience. For social media specifically, we decided to focus more on carousel posts instead of single images, since they had higher engagement rates and worked better with Instagram and Facebook’s algorithms.

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20% followers increased in 5 months

While we didn’t hit every target we set early on, we saw strong growth and engagement across BBK’s main platforms. More importantly, we learned the real value of team collaboration and built the confidence to aim even higher in future campaigns.

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